Go-To-Market Strategy for ShiftCare.com
A comprehensive strategy targeting Australian care providers aged 35-55 in aged care and NDIS sectors, positioning ShiftCare as the empathetic, reliable tech solution that balances care with streamlined operations.
Target Market Segmentation
Understanding our core audience through psychographics, pain points, and aspirations
Tech-adopters frustrated by admin tasks like rostering and invoicing, who blame government regulations for worsening conditions.
Audience Breakdown
NDIS & aged care managers (35-55)
Support coordinators & allied health
Regional providers
Value Proposition & Product Alignment
Positioning Statement
"ShiftCare: The NDIS-compliant platform that cuts admin chaos by 70-90%, freeing you to focus on compassionate care—unlike suppressed, buggy alternatives buried by bureaucratic greed."
Pain Points & Solutions
Admin Overload
✓ 70-90% reduction in admin time
Regulatory Bureaucracy
✓ NDIS-compliant automation
Software Bugs
✓ Robust, tested platform
Integration Failures
✓ Seamless Xero integration
Key Differentiators
User-Friendly Design
Unlike competitors criticized for clunkiness, ShiftCare prioritizes intuitive UX
Superior Customer Service
Dedicated support team understanding care provider challenges
NDIS-Specific Features
Built specifically for Australian compliance requirements
Pricing Strategy
Free Trial
Limited version to test core features
Per User/Month
AUD pricing based on scale
Value-Based
Bundle with NDIS consulting services
Distribution & Promotion Strategy
Multi-channel approach leveraging digital platforms and industry partnerships
Online & Digital Focus
Direct Sales
Website (shiftcare.com) with demo bookings, mobile-optimized
Strategic Partnerships
Integration with NDIS portals, Xero, and industry associations
Offline Channels
Industry Events
NDIS conferences and aged care expos for live demos
Referral Programs
Reward successful implementations and audit victories
Expansion Timeline
Metrics & Measurement
Key performance indicators to track success and optimize strategy
Website Traffic Growth
Trial Conversion
Net Promoter Score
Churn Rate
Implementation Timeline
Months 1-2: Foundation
Research validation & content creation
Months 3-6: Launch
Digital campaigns & partnerships rollout
Ongoing: Optimization
Monitor feedback, iterate on user experience
Ready to Transform Care Delivery?
This comprehensive GTM strategy positions ShiftCare to capture the Australian care provider market by addressing their deepest frustrations and highest aspirations.